Embossing / Debossing

When you want your designs to stand out.

An embossed surface is a raised three dimensional image created during the printmaking process. It’s a great technique that stimulates the senses turning your business cards, invites and publications into something that not only looks good but feels great too.

The word itself is old school French, coming from em (into) and boce (protuberance) and at Windmill it’s one of our most requested techniques our clients use to add a touch of class, texture and dimension to their projects.

Turning the process on it’s head and pressing an image or text into the card is called debossing. The depth of the imprint is often perceived as a lot more than is really there and creates an effect that turns heads.

The Windmill Approach

Embossing and debossing are two different processes, although often mistaken for each other.
Embossing gives a raised effect, making the design stand out, literally. Debossing is indenting the design into the card.
The mechanical precision of printing and foiling can be embossed or debossed to an outstanding standard. Blind embossing is a process where embossing or debossing is used alone for a more subtle effect, without any print or foil.

Embossing uses a ‘male’ metal die and a ‘female’ counterforce. The card is trapped between these two parts when on the press and raises the details which are being embossed on the card. There are different types of embossing dies available – flat dies, round dies and multi-level dies. We use some of the best dies available where incredible detail can be achieved.

Debossing is achieved by pressing a die into the card – a similar process to foiling except there is more pressure but no foil applied.

See more examples of Embossing / Debossing in the showcase.

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Labels for @gutterstarswine Design by Ed Wright Creative Litho Print with Black Thermography on @FedrigoniUK Tint… https://t.co/zkxIwAHBf9
25/11/2021
So proud of this one! https://t.co/toOqXI2GRD
16/11/2021
Mini Essential Oil Boxes for Cedar Lifestyle Print Specification: Litho Print on @FedrigoniUK Tintoretto Gesso 300g… https://t.co/wpdufcbraP
11/11/2021
These lovely labels were created for @BroadsGin - they craft a small batch gin inspired by the Norfolk Broads. Prin… https://t.co/Vqq8x5jDpy
08/11/2021
@GFSmithpapers Thanks for the feature!
04/11/2021
These boxes were crafted to hold miniature bottles of spirits, carefully selected by @Spirits_Embassy Print Specif… https://t.co/3EL0B2kqcN
29/10/2021
Love these candle boxes that we produced for Cedar Lifestyle Designed by @EatitupDesign #windmillprint… https://t.co/bCG3Mujxmt
26/10/2021
Notebooks for @NetJets Silver foil & embossed cover on @colorplanpapers Real Grey. . . #hotfoil #windmillprint… https://t.co/UbZJKW7F8H
25/10/2021
RT @Gin_Cooperative: In the lead up to @IntScotGinDay earlier this month, we got together virtually with some of our #ScottishGin members &…
24/10/2021
Looking great, no doubt this one will sell out just as quick! Proud to work with you @Waxhouse_X Print Spec:… https://t.co/oFmfIsTKJR
19/10/2021
Great to be able to support this event, looking forward to next years #ISGD! https://t.co/jnsex3turn
14/10/2021
For a gin inspired by the Swiss Alps, this label for Zermatt Spirits is the perfect finishing touch. Double sided p… https://t.co/7jdUMWTlqo
14/10/2021
@GFSmithpapers
28/09/2021
RT @IntScotGinDay: Introducing @windmillprint, print and bespoke packaging specialists for top industry brands Learn more - https://t.co/…
16/09/2021
There's a number of different units required to make a stunning @redolescent perfume box-the box lid, the base, the… https://t.co/Nd3KuedFZ5
16/09/2021
We couldn't be more proud to show off the work we've done for @redolescent These scent cards are foil blocked on… https://t.co/b5Y2BukxZo
15/09/2021
We couldn't be more proud to show off the work we've done for @redolescent For the print process, we combined hot… https://t.co/36BHznNiUW
10/09/2021
Boehmer et Bassenge Business Cards Design/photography: Inaria Design Print Spec: Litho, gold foil, duplexed, gilt e… https://t.co/ojWt65NJes
09/09/2021
Letterheads for XLM, https://t.co/6SAJYpXMFy Litho and silver foil/deboss on @colorplanpapers Real Grey Wire Embos… https://t.co/5rts6NVmYc
08/09/2021
behind the scenes.. this is one of our Heidelberg platens with a half-used reel of foil still on it ? . .… https://t.co/gQURGGGKJR
08/09/2021