Embossing / Debossing

When you want your designs to stand out.

An embossed surface is a raised three dimensional image created during the printmaking process. It’s a great technique that stimulates the senses turning your business cards, invites and publications into something that not only looks good but feels great too.

The word itself is old school French, coming from em (into) and boce (protuberance) and at Windmill it’s one of our most requested techniques our clients use to add a touch of class, texture and dimension to their projects.

Turning the process on it’s head and pressing an image or text into the card is called debossing. The depth of the imprint is often perceived as a lot more than is really there and creates an effect that turns heads.

The Windmill Approach

Embossing and debossing are two different processes, although often mistaken for each other.
Embossing gives a raised effect, making the design stand out, literally. Debossing is indenting the design into the card.
The mechanical precision of printing and foiling can be embossed or debossed to an outstanding standard. Blind embossing is a process where embossing or debossing is used alone for a more subtle effect, without any print or foil.

Embossing uses a ‘male’ metal die and a ‘female’ counterforce. The card is trapped between these two parts when on the press and raises the details which are being embossed on the card. There are different types of embossing dies available – flat dies, round dies and multi-level dies. We use some of the best dies available where incredible detail can be achieved.

Debossing is achieved by pressing a die into the card – a similar process to foiling except there is more pressure but no foil applied.

See more examples of Embossing / Debossing in the showcase.

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Love seeing the work produced by this great company ?? follow them to keep up to date with what they're making next! #Repost @markandfold (@get_repost) ??? Busy bees in the studio, making for the Bamford Christmas stationery range @bamfordjournal #busybees #handmaking #madeinlondon #handmadenotebooks #pocketnotebooks #whitefoil #colorplanmist @colorplan #olinsmoothcream @antalisfordesigners #printedinscotland @windmillprinting #modernstationery
03/08/2017
lovely shot of the hot foil letterheads that we produced for @crewalamode some time back - thanks to @middaystudio for these! foil blocking on @colorplan_papers - it doesn't get much nicer than that! #hotfoil #foilblocking #windmillprint #hotfoilstamping #colorplan #gfsmith @gfspauls
08/08/2017
Thanks @graphicalhouse :) good to work with you on this project #Repost @graphicalhouse (@get_repost) ??? Bute stationery, each kind of business card is unique. Produced by @windmillprinting using @gfsmithpapers #graphicdesign #graphicalhouse #branding #stationery
09/08/2017
Proud to create the menus for @brewdogofficial - Matt black foil blocking and blind embossing. #foiling #foilblocking #foilstamping #hotfoilstamping #hotfoil #embossing #blindemboss #brewdog #menu
11/08/2017
More foil blocked notebook covers for our friends @markandfold - thank you for your continued custom! #Repost @markandfold (@get_repost) ??? Bamford honeycomb notebooks, hand-sewn and ready for trimming @bamfordjournal #honeycomb #whitefoil #colorplanmist #handmadenotebooks #madeinlondon #process #method #making
15/08/2017
Proud to come across these beautiful scent blotters when shopping in Edinburgh today... ?? great to see them on the shelf #foiling #hotfoilstamping #hotfoil #@colorplan_papers @gfsmithpapers @gfspauls
18/08/2017
Labels for British Airways, just printed and waiting to be foil blocked, embossed and kiss-cut. #workinprogress #hotoffthepress #litho #lithograph #britishairways #ba #windmillprint
22/08/2017
#hotoffthepress labels produced for #britishairways. #litho printed and waiting to be foil blocked, embossed, kiss-… https://t.co/JqroKjq0Nm
22/08/2017
@warriorsstudio_ @gdfscotland Great branding, your poster tests will be with you tomorrow...keep an eye out for them! ??
22/08/2017
#Repost @markandfold (@get_repost) ??? A forest of green envelopes #colorplan #forest for @bamfordjournal Collating notecard sets #collating #notecards #luxurystationery #windmillprint @gfsmithpapers
24/08/2017
Our experienced finisher working on trimming down menu sheets for @brewdogofficial #workinprogress #guillotine #trim #windmillprint #brewdog
24/08/2017
One of our experienced finishers trimming down the menu sheets for @BrewDog #workinprogress #guillotine #menu… https://t.co/abHlK1P5gk
24/08/2017
@BrewDog Should have given you a mention in there @ostreetstudio ?? we can't miss out the guys that designed it!
24/08/2017
Labels on press for #britishairways. Litho printing, Foil blocking, embossing and kiss-cutting on @antalisuk papers. #hotoffthepress #foiling #foilblocking #embossing #windmillprint #lithograph #antalis @antalisfordesigners
30/08/2017
Labels for #britishairways on press #hotfoil #emboss #kiss-cut and #litho on @Antalis_UK papers. #windmillprint… https://t.co/c4RAMetiPL
30/08/2017
#Repost @feltbranding (@get_repost) ??? New business cards printed for a calligraphy and botanical drawing client #windmillprint #businesscards #rosegoldfoil #calligraphy #botanicaldrawing
31/08/2017
#Repost @warriorsstudio (@get_repost) ??? TopForm print tests have been delivered ??????
01/09/2017
RT @warriorsstudio_: TopForm print tests have been delivered ?????? https://t.co/AAedx8hznG
01/09/2017
RT @GFSmithpapers: Blind debossed honeycomb notecards, coming soon exclusive to Bamford by @markandfold + @windmillprint. https://t.co/om1k…
04/09/2017
Clear gloss foil/deboss onto @colorplan_papers looks stunning! #designed by @13thirteendesign #Repost @lailalettering (@get_repost) ??? ?? LAILA X 13THIRTEEN ?? When calligraphy meets graphic design....magic happens! #foilblocking #hotfoilstamping #hotfoil #deboss #graphicdesign #design #colorplan #windmillprint #luxuryinvitation @gfsmithpapers
18/09/2017
#Repost @markandfold (@get_repost) ??? Shop shelves #shelfie #notebooks #stationery #organisedneatly #vitsoe #dieterrams #markandfoldshop #modernstationery #designedandhandmadehere
18/09/2017
@thetouchagency @gdfscotland See you there!
29/09/2017
RT @gdfscotland: Get tickets for TopForm and hear from @Supermundane, @studiodumbar, SPIN, @pentagram, @pantone and @WolffOlins ?? https://…
29/09/2017
A great shot of @the_teasmith gin by @nick_smalley The thought that's gone into the packaging and labelling of this gin really makes it stand out on the shelf - congrats to @fortytwo_studio for a great job! #foiling #hotfoil #embossing #windmillprint #gin #labels #ginoclock
06/10/2017
We've recently produced these foil blocked booklets for @edenmill for their 12 gins of Christmas. Take a visit to their distillery next time you're near St Andrews, highly recommended ?? #gin #ginoclock #edenmill #foilblocking #hotfoil #booklets #windmillprint #nearlyxmas #christmas #12ginsofchristmas #standrews #scottishgin
06/10/2017
12 gins of Christmas booklets for @EdenMill the pre-xmas rush has officially begun ?? #foilblocking #hotfoil #gin… https://t.co/RnjrgJRuaV
06/10/2017
RT @the_teasmith: And we are done, 47 cases filled & labelled. Still absolutely love the detail on our label ??@fortytwo_studio @windmillpr…
06/10/2017
Foil blocked notebooks produced for the fine stationers @markandfold #hotfoil #foilblocking #notebooks #markandfoldshop #margoselby #stationery #london
09/10/2017
RT @ShetlandReelGin: Can't wait to show you what we've been working on! Any guesses??? https://t.co/1AwvaesUCJ
10/10/2017
@ShetlandReelGin Labels hot off the press and straight to the bottling line! Great to see them :)
10/10/2017
We produced these lovely foil blocked notebook covers for @markandfold - here's the finished product available from… https://t.co/RY0oufvP3t
10/10/2017
RT @Antalis_UK: The winner of the Stationery category is…@markandfold in collaboration with Catherine Nippe with the 2017 Diary #antalisrev…
10/10/2017
Incredible detail on the blind embossing seen on these notebooks for @markandfold #emboss #notebooks… https://t.co/IlUj5nFBiT
10/10/2017
@ShetlandReelGin that's great to hear you like them! I'm looking forward to seeing them on the shelf. well done t… https://t.co/Y94mbY5LhE
10/10/2017
RT @ShetlandReelGin: We are soo excited to share the newly designed bottles with you! Hope you like them! https://t.co/xZbnGB4rJs
10/10/2017
@gdfscotland Looking great! Can't wait to be there on the 20th :)
11/10/2017
Thanks @butefabrics - glad you like them! Well done on the great design by @graphicalhouse #Repost @butefabrics (@get_repost) ??? A new delivery on the way of our #colourpop #compsslips this week! ???????? @windmillprinting @graphicalhouse ? Still very excited by our rebrand and all the #colours we decided upon! #palettewithnolimits #statement #stationary #bebold #unlimitedpalette thanks to @gfsmithpapers #colourplan ????
11/10/2017
Just had to repost another few images of these lovely notebooks! #foilblocking #hotfoil #luxurystationery… https://t.co/k6TtcEQmqU
12/10/2017
Some exciting things going on here at Windmill Printing... keep an eye out to see more of this project over the next few days! Designed by @imajicabrandevo and created for the #graphicdesignfestivalscotland - see you on Friday! #windmillprint #workinprogress #hotoffthepress #comingsoon #colorplan #hotfoilstamping #hotfoil #foilblocking #graphicdesign #designer #glasgowscene @gdfscotland @stevereidesq @colorplan_papers @gfspauls
18/10/2017
We have a stand at TopForm on Friday??, will we see you there? #Repost @gdfscotland (@get_repost) ??? TopForm prints from @windmillprinting looking top notch. ?? • Designed by @warriorsstudio • Printed on 100% Cotton Strathmore Letterpress Ultimate White, provided by @mohawkpaper • The front was foiled and debossed, and the back was lithograph probed seperately on 300gsm sheets by @windmillprinting, before being duplexed to create these 600gsm posters ???? • Get tickets for TopForm: gdfs.uk/tickets
18/10/2017